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Hot take: CEOs and boards are the only ones who truly love AI. And even then, what they love is the promise of it. The version where computers fully replace human labor and the org chart gets cut in half. Clean, efficient, cheap. No more messy humans with opinions and salary requirements. The rest of us are somewhere on a spectrum between cautiously optimistic and quietly terrified. And we're all pretending otherwise in meetings. Here's the problem. While we're waiting for th

There's a version of Monday through Thursday that goes like this: Monday is customer research, Tuesday is helping sales prep for a big deal, Wednesday is a pricing strategy debate that runs 30 minutes over, Thursday is a launch brief. Friday is catching up on everything that got pushed by Wednesday's meeting. Some people hear that and think it sounds chaotic. For me, it's always been the appeal. Product marketing lives in the white space between product, marketing, and sales.

Most early-stage companies don't have a marketing problem. They have a coordination problem that shows up as a marketing problem. The messaging feels off, but nobody can agree on what "better" looks like. The website doesn't convert, but the real issue is three people have three different answers to "what do we actually do and for who." The product launches, gets some initial traction, and then quietly stalls, and everyone has a different theory about why. What these companie